By Autom Tagsa, Published October 10, 2014 From a user’s perspective, beta tests can be quite fun, exhilarating and fulfilling. While I’ve had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing … Continue reading Testing a Social App Kicks My Marketing Up a Notch
To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time
