by Andrew LowenOctober 14, 2016 In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics … Continue reading Bounce Rate Reduction: Split Testing, Better Stories, and the 3-Second Rule
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
By Courtney Danyel September 28th, 2016 “Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” – Bryan Eisenberg These wise words convey a strong message — all of us should care about conversion optimization. And there are so many tools out there that make it simple to … Continue reading 13 WordPress Conversion Testing Plugins
by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. Todd Saunders on August 23, 2016 I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect … Continue reading The way-too-early AdWords holiday testing guide
by Mark Parent Follow @inbound281August 22, 2016 How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch all your life when you actually prefer buttered pecan. A/B testing for website design works the same way: You can … Continue reading How Can I Use A/B Testing on My Website?
by Sydney GordonAugust 12, 2016 Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. On the flip side, what can we do to eliminate mistakes from happening in the first place? Quality Assurance (QA) is a vital piece of your production process to ensure … Continue reading Quality Assurance Testing Is Not Optional
