August 4, 2016 What’s the difference between split testing and multivariate testing? This is a question we often hear from our clients and it can be quite complicated to understand. Hopefully, this article will help to explain what the difference is between a split test and multivariate test and assist you with getting a better … Continue reading The Difference Between Split Testing & Multivariate Testing
by Stacey Rudolph July 30, 2016July 30, 2016 A/B testing is an amazingly powerful way to exploit the effectiveness of your web page. This involves testing two variations or two versions of an element in a web page to see which one performs better. In other words, AB testing is essentially an experiment that uses … Continue reading Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
by Pravin Ganore July 27, 2016 Follow @_prav_July 27, 2016 Each site has its own characteristics and particularities should be respected. Therefore, not all the points mentioned below can be applied. But by applying the vast majority of them, we can generate patterns of construction and development to ensure quality sites with good acceptance and … Continue reading The Importance of Website, Application and Software Testing
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
By Rohan Ayyar July 12th, 2016 A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind … Continue reading Multi Armed Bandits & A/B Testing: Which Makes You More Money
by Shanelle Mullin June 28, 2016June 28, 2016 Most people stick to one end of the testing spectrum, which is where iterative testing falls. Why? Likely because it’s the most talked about, the most publicized. However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the … Continue reading Innovative Testing: What It Is, What It Isn’t and When to Try It
by Zach Heller June 28, 2016 Follow @zhellerJune 28, 2016 If you have a website, chances are it has at least one form. Forms are ubiquitous, and can be used for a number of purposes: General Contact Forms Questions/Support Lead Generation – free downloads, product demos, etc. Email List Subscription Checkout The goal of these … Continue reading Testing Form Fields
by Patrick Cole June 14, 2016June 14, 2016 I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings on this are exceptionally strong when it comes to … Continue reading A/B Testing Subscription Forms and Landing Pages
by Kevin Ho June 13, 2016June 13, 2016 I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come into work the next day ready to add a … Continue reading The 3 Step Formula for Creating an A/B Testing Hypothesis
by Tom Farrell June 8, 2016June 8, 2016 Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense – making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. … Continue reading A/B Testing – What Not To Do
