Tag Archives: Testimonials

5 Places You Can Use Client Video Testimonials To Book New Business

Amanda Abella — October 27, 2017 — October 27, 2017 WerbeFabrik / Pixabay As a business owner, you’ve likely heard of the importance of gathering written testimonials for your business. You likely have them on your website and maybe on a sales page, but that’s it. You’re also probably wondering whether or not it’s working. … Continue reading 5 Places You Can Use Client Video Testimonials To Book New Business

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016   SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials

How to Use Customer Testimonials in Your Email Marketing

by Kristen Dunleavy Follow @KristenWritesItSeptember 10, 2016 Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof … Continue reading How to Use Customer Testimonials in Your Email Marketing

What Comes Before Testimonials? Guess-timonials!

Martha SpelmanAugust 26, 2015 Whether you’ve been in business for years or are just starting out, it’s good to know what customers are thinking and saying about your business. Understanding what your audience needs…and wants…is crucial to positioning your business. Positioning determines what your business offers, to whom, at what price and whether or not … Continue reading What Comes Before Testimonials? Guess-timonials!

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

5 Must-Know Facts About Customer Testimonials and Web Conversions

Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions