Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online
Randy Milanovic — February 13, 2019 Follow @kayak360 — February 13, 2019 I have to ask: does Social Proof still hold value in 2019? It’s one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example). And it’s one of those phrases … Continue reading Should Shares, Testimonials, and Pie Charts Go Poof?
Amanda Abella — October 27, 2017 — October 27, 2017 WerbeFabrik / Pixabay As a business owner, you’ve likely heard of the importance of gathering written testimonials for your business. You likely have them on your website and maybe on a sales page, but that’s it. You’re also probably wondering whether or not it’s working. … Continue reading 5 Places You Can Use Client Video Testimonials To Book New Business
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016 SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials
Matt Brennan — October 27, 2016 Follow @MattLBrennan— October 27, 2016 As a business owner you can do everything else right, but if you don’t have some form of third party social proof, it might just cost you the sale – that is the importance of testimonials. Testimonials are significant. They shouldn’t be underestimated as … Continue reading The Importance of Testimonials
by Kristen Dunleavy Follow @KristenWritesItSeptember 10, 2016 Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof … Continue reading How to Use Customer Testimonials in Your Email Marketing
by Laura Hollar March 1, 2016March 1, 2016 When you’re new, or growing, and need social proof to prove your worth to the world So, you’re starting out your business and you know you’ve got a good thing going. But something you don’t have yet from your clients: their endorsement of you and your … Continue reading Be Innovative with How You Get Testimonials
Richard HoweSeptember 15, 2015 Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your site is in any doubt about ordering a product or buying a service, a well-phrased and positioned review from a real-life client can be just what they need to make that … Continue reading Making the Most of Website Testimonials
Martha SpelmanAugust 26, 2015 Whether you’ve been in business for years or are just starting out, it’s good to know what customers are thinking and saying about your business. Understanding what your audience needs…and wants…is crucial to positioning your business. Positioning determines what your business offers, to whom, at what price and whether or not … Continue reading What Comes Before Testimonials? Guess-timonials!
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon