Keith Reinhardt — June 2, 2017 Follow @FreshAddress— June 2, 2017 The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey … Continue reading Can Your Email List Pass the Customer Journey Stress Test?
Lacy Boggs — June 1, 2017 Follow @blogspiration42— June 1, 2017 We’ve been jamming about innovation lately: Why you should innovate with your content marketing, what that actually means, and how to go about it. But today I want to give you a bit of a warning. A caveat. Innovation for innovation’s sake can be … Continue reading The Litmus Test For Knowing When to Innovate
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
Penny Kooy — February 15, 2017 — February 15, 2017 Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using … Continue reading Test Your Agency Project Management IQ With These 3 Questions
In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine. Justin Dunham on January 10, 2017 Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase … Continue reading Is your marketing team effective? A 5-question test
Ben Labay — December 19, 2016 — December 19, 2016 Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends … Continue reading 16 eCommerce A/B Test Ideas Backed by UX Research
by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello
by Amanda Murray Follow @amanda1murrayOctober 14, 2016 This year, we’re written and talked a lot about AMP. The Accelerated Mobile Pages (AMP) Project is an open source initiative with the aim of making mobile page loading virtually instant. We all know the pain of clicking an interesting headline on Facebook, only to give up when … Continue reading Does Your Site Pass the AMP Test?
by Annemarie KlaassenOctober 8, 2016 The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test, which is a method used in frequentist statistics. While this method is scientifically valid, it has a major drawback: if you only implement significant results, you will leave a lot of money on the … Continue reading How to Make More Money With Bayesian A/B Test Evaluation
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
