Howard J. Sewell — March 27, 2018 Follow @hjsewell — March 27, 2018 Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. The common excuse is time: when you’re under the gun to get that Webinar invitation … Continue reading 10 Great Ideas for Your Next Subject Line Test
Virginia Franco — March 23, 2018 Follow @VAFrancoResumes— March 23, 2018 With record low unemployment in 2017 and month-over-month job growth throughout the year, the 2018 job market looks promising! If the idea of putting your toe in the job search waters, versus taking a full-body plunge, sounds appealing – there are several actions you … Continue reading How to Test the Job Search Waters When You Are Curious but Not Unhappy
Amanda Abella — January 25, 2018 — January 25, 2018 As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted … Continue reading How to Test Your Business Idea Before Wasting Time and Money
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Stephanie LeVonne on January 24, 2018 Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a … Continue reading Will AMP improve your rankings? How to set up an AMP test
Arye Zacks — December 28, 2017 — December 28, 2017 Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers … Continue reading 3 Ways To Test Product Ideas Using Social Media
Josh Slone — December 3, 2017 — December 3, 2017 Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement! There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). … Continue reading 50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns
Wayne Cerullo — September 25, 2017 Follow @b2ppartners — September 25, 2017 One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are … Continue reading A/B Test Nirvana and the Death of Marketing Strategy
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Brett Middleton on September 1, 2017 Previously, we discussed how to find good PPC candidates for your particular company, but now it’s … Continue reading Evaluating PPC talent, part 2: The test
How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
The Queensland government has been ordered to pay significant costs to technology giant IBM Australia after failing in a bid to recoup losses from the $1.2 billion health payroll debacle. The Newman government launched legal action against IBM in 2013, arguing the company had misrepresented its capability to deliver a $6 million contract for a … Continue reading 4 Project Management Tactics That Stand The Test of Time
