by Annemarie KlaassenOctober 8, 2016 The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test, which is a method used in frequentist statistics. While this method is scientifically valid, it has a major drawback: if you only implement significant results, you will leave a lot of money on the … Continue reading How to Make More Money With Bayesian A/B Test Evaluation
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
by Michael Pendreigh July 15, 2016July 15, 2016 To test PPC ads is to keep your PPC marketing new. And who doesn’t love new, shiny things? People stuck in their ways and spending way too much money on digital marketing (if they even use online ads). We’ve got to revitalize our PPC accounts. All of … Continue reading Test PPC Ads Like An Expert In 5 Simple Steps
by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test
by Tabitha Jean Naylor June 26, 2016 Follow @TabithaNaylorJune 26, 2016 No matter what industry you’re in, if you want your company to be successful, you have to establish a web presence. There’s no way around it. People turn to their smart phones and computers for everything these days; to help them locate the nearest … Continue reading Be Honest: Does Your Business Page Pass the Eye Test?
by Dan Trefethen June 27, 2016June 27, 2016 For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales … Continue reading Test These Calls to Action to Increase Conversion Rates
by Brad Smith June 5, 2016 Follow @FixCourseJune 5, 2016 Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. … Continue reading 3 Ways to Increase Conversions (Without a Single A/B Test)
by Larry Kim May 19, 2016May 19, 2016 You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? … Continue reading Test Driving the New Keyword Explorer Tool from Moz
