Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact
Sahail Ashraf — March 3, 2017 Follow @Talcontent— March 3, 2017 If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new … Continue reading Twitter Tells Brands How To Do Video
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, … Continue reading Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
by Micky David February 6, 2016February 6, 2016 Years of experience have taught me that running a small business is a challenge, especially when you are providing a service. Your expectations for success may not match your results, because simply providing excellent service within your field isn’t always enough. When I first started running my … Continue reading 5 Things NOT to Do When Running a Small Business…One Business Owner Tells All
by Kareem Perez January 1st, 2015 What My Fit Gym Life Tells Me About SEO by Kareem Perez January 1st, 2015 inShare The Gym by CherryPoint When I started going to the gym and working out I had the same common goal as most people, get active and lose some weight. It was … Continue reading What My Fit Gym Life Tells Me About SEO
You know you should take regular breaks during the workday, but did you know they should be exactly 17 minutes long? By Rachel Gillett It turns out going hard for eight hours straight every day isn’t the best way to get work done. Contrary to the popular convention of working ourselves to exhaustion, researchers from … Continue reading The New Habit Challenge: Work The Exact Amount Of Time Science Tells Us To
