Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
by Len April Follow @ZenithtalentOctober 8, 2016 The impact of our nation’s workforce will be profound as we migrate into changing economic, social and technological spheres. With these shifts, business leaders are acknowledging the importance of grooming next-generation leaders to raise the talent family of the future. This is particularly true of contingent workforce program … Continue reading 6 Things to Avoid Telling Contingent Talent and What to Say Instead
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Shawn Cabral July 12, 2016 Follow @shawncabralJuly 12, 2016 Imagine hearing the story of Aladdin, but starting in the middle once Aladdin has already transitioned into Prince Ali. Or reading the story of Cinderella, but skipping straight from meeting her new stepmother to riding to the ball in a pumpkin carriage. Not only would … Continue reading Telling Compelling Stories In The Digital Age: 3 Tips
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers
Mike MoranSeptember 6, 2015 I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know … Continue reading Why Aren’t You Telling Your Boss What to Do?
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
Andy CallowayMarch 4, 2015 Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until … Continue reading Google’s Testing a Way of Telling People Your Website Is Slow
