Zach Heller — December 27, 2018 Follow @zheller — December 27, 2018 Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them … Continue reading To Get the Most Out of Google Analytics, First Understand What It’s Telling You
Virginia Franco — May 6, 2018 Follow @VAFrancoResumes — May 6, 2018 mohamed_hassan / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading When it Comes to Telling Your Story, Is it Worth it to Hire a Resume Writer?
Cathy Atkins — November 22, 2017 Follow @cathcaldeira — November 22, 2017 lukasbieri / Pixabay Everyone has an opinion about remote work. They’re for it. They’re against it. They’re for it until they are against it. And, so the conversation keeps on ticking. The debate kicked back into high gear this year when IBM decided … Continue reading The Lies You are Telling Yourself about Remote Work
Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You
Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
by Len April Follow @ZenithtalentOctober 8, 2016 The impact of our nation’s workforce will be profound as we migrate into changing economic, social and technological spheres. With these shifts, business leaders are acknowledging the importance of grooming next-generation leaders to raise the talent family of the future. This is particularly true of contingent workforce program … Continue reading 6 Things to Avoid Telling Contingent Talent and What to Say Instead
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Shawn Cabral July 12, 2016 Follow @shawncabralJuly 12, 2016 Imagine hearing the story of Aladdin, but starting in the middle once Aladdin has already transitioned into Prince Ali. Or reading the story of Cinderella, but skipping straight from meeting her new stepmother to riding to the ball in a pumpkin carriage. Not only would … Continue reading Telling Compelling Stories In The Digital Age: 3 Tips
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers