Tag Archives: Technology

Fragmented Technology Results in a Fragmented Business

by Alessandra Ceresa February 4, 2016 Follow @MissAleCristinaFebruary 4, 2016 Why you Need One Integrated CRM and Marketing Automation Platform All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline … Continue reading Fragmented Technology Results in a Fragmented Business →

Recipe for Failure: An Employee Volunteer Program Without the Right Technology

Internship

by Ryan Scott February 1, 2016 Follow @causecastFebruary 1, 2016 A recent report by America’s Charities (an exclusive partner of my company, Causecast) puts to rest any doubts about the link between employee volunteering and employee engagement. Companies prioritize employee engagement as a way to attract and retain employees, and 84 percent of the companies … Continue reading Recipe for Failure: An Employee Volunteer Program Without the Right Technology →

IAB: Technology Gap Requires Advertising Industry To Build Global Support Network

Marketing Platforms

by Laurie Sullivan @lauriesullivan, (January 27, 2016), 1:39 PM The Interactive Advertising Bureau pegs Russia’s online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the IAB in Russia. Omelnitskiy told Search Marketing Daily during the IAB Leadership Meeting in Palm Desert, … Continue reading IAB: Technology Gap Requires Advertising Industry To Build Global Support Network →

Crummy Leads? 5 Lead Generation Fixes For Your Technology Company

Leads Generation

by Carrie Dagenhard January 2, 2016January 2, 2016 There is one thing all technology companies need to survive in this ever-evolving, highly competitive marketplace: leads—and lots of them. Unfortunately, successful lead generation is also one of the industry’s greatest challenges. According to a survey of more than 800 marketing professionals in software and technology, generating … Continue reading Crummy Leads? 5 Lead Generation Fixes For Your Technology Company →

HR Technology Disruptions and Trends For the Industry

Trends

by Anthony Carranza December 7, 2015 Follow @anthonycarranzaDecember 7, 2015 What do United States (U.S) television series “The Office”, the American comic strip “Dilbert” and Israeli firm “The Human Resources Manager” all have in common? Aside from the very talented cast these media productions have they depict what is human resources (HR) with a twist. … Continue reading HR Technology Disruptions and Trends For the Industry →

The Rocket Fuel for Your Philanthropy is Technology

Digital Transformation

Ryan ScottOctober 31, 2015 I’m often asked about the intersection of technology and corporate philanthropy. What are the innovations on the horizon, and how is technology evolving to meet the demands that employees have for giving back? The Future of Online Giving Let’s take corporate giving, for starters. Up until very recently, employees had become … Continue reading The Rocket Fuel for Your Philanthropy is Technology →

Tackling the Exponential Growth Rates from E-commerce Through Technology

eCommerce

BusinessVibesOctober 14, 2015 E-commerce shows no signs of abating, as studies show that the size of the online retail space in the United States is expected to grow from around 167 billion in 2010 to as much as 490 billion by 2018. One of the key advantages that online commerce offers is scale. Unlike traditional … Continue reading Tackling the Exponential Growth Rates from E-commerce Through Technology →

Amp Up Your Personas With Technology Intelligence

B2B

Cindy LynesSeptember 22, 2015 The cornerstone of all successful B2B marketing strategies is to know your target buyer and know them well. B2B marketers invest a lot of time profiling their ideal customers so they can more fully align their messaging and programs to drive results. For many, developing detailed personas on their target buyers … Continue reading Amp Up Your Personas With Technology Intelligence →

Using Technology to Enhance, Not Replace, Virtual Coaching

Coaching Sales

Darleen DeRosaSeptember 18, 2015 With more employees working virtually, feedback and coaching interactions between managers and employees are increasingly taking place via email, video tools and apps. General Electric, for instance, recently started a pilot project that uses a smartphone application to give employees instant feedback from their bosses and colleagues. Managers can tap on … Continue reading Using Technology to Enhance, Not Replace, Virtual Coaching →

Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack

Marketing Guide

How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can’t ignore when it comes to a strong foundation. Travis Wright on September 10, 2015 Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its … Continue reading Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack →