Karen EllisSeptember 3, 2015 Let’s go on a journey back in time. Not far back, but far enough to when digital technology was fresh and new; added fun and functionality to our lives; and for the most part held visions of something exciting with endless possibilities – A time when concerns about invasion of privacy … Continue reading When Digital Technology Was Fresh
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Jessica MehringAugust 20, 2015 When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective. Their more technical employees and partners do the writing…and it’s not effective. A blog can be a very effective marketing tool for any … Continue reading How To Blog About Technology – Without Putting Your Audience To Sleep
Renee ShupeAugust 19, 2015 One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to … Continue reading 6 Things to Consider When Choosing Email List Technology
Russ FradinAugust 19, 2015 Where there’s a management struggle, there’s now a digital solution. Frustrated with a system or piece of equipment? The answer is just a Google search away. Need a new process? There’s an easy-to-use digital management system for that. Despite the evolution of social media platforms, mobile apps, and online databases, some managers remain hesitant … Continue reading 3 Ways Technology Boosts Workplace Communication and Makes You a Better Manager
Sean CrowleyAugust 7, 2015 Creating a picture-perfect marketing strategy can be as challenging and time-consuming as assembling a 1,000-piece jigsaw puzzle: every piece needs to fit just right – if they don’t then the end result never looks like the picture on the box. The same can be true when it comes to integrating marketing … Continue reading The Marketing Technology Puzzle
Tracey WallaceJuly 24, 2015 As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and cost-effective solutions to streamline business processes and increase annual revenue. And, according to a survey of 500 small business owners conducted by Palo Alto Software, SMBs in particular are looking toward modern … Continue reading SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. Paul Roetzer on July 22, 2015 Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and monitor campaigns. A strong marketing technology foundation in your business can help optimize productivity, maximize … Continue reading 10 Questions To Guide Your Marketing Technology Strategy
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Warren KnightJuly 16, 2015 Being able to use technology to generate leads is something I have spent over 5 years working on and perfecting. I have helped hundreds of SME’s use technology for lead generation, with one in particular who used a social media campaign to generate 2,700 leads in 7 days. Let me help … Continue reading 10 Successful Tips for Lead Generation Using Technology
