With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
by Paul Keijzer June 12, 2016 Follow @Paul_KeijzerJune 12, 2016 Your organization has two key strengths that form its pillars – the products/services it offers and the people it employs. Both are pivotal for its success. Your organization’s external brand is heavily reliant on the strength of its internal brand. And to build on that, … Continue reading How To Use Technology To Enhance Internal Communication
by Maricel Rivera June 4, 2016 Follow @rivera_writesJune 4, 2016 Running a business is no easy feat. And if you’re still starting out, every penny counts. Plan, therefore, to increase revenues, improve operational efficiency, and save money where possible. According to Investopedia.com, there are six main reasons new businesses fail, and too little financing is … Continue reading 5 Ways Small Businesses Can Save on Costs Using Technology
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve. Lewis Gersh on May 27, 2016 The ability to spot an opening to transform an industry and innovate ahead of the pack is … Continue reading What marketers need to know about the rate of technology obsolescence
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
by Scott Aughtmon April 11, 2016 Follow @rampbusinessesApril 11, 2016 “I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a … Continue reading The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology
by Daniel Matthews March 21, 2016 Follow @danielmatthews0March 21, 2016 The number of technology ‘solutions’ for business is mind-boggling. How are you supposed to keep up? Should you even try? Wouldn’t it be better to simply find a solution when there’s a problem, instead of worrying about being so savvy? The old-fashioned model of doing … Continue reading How Best to Make Technology Decisions For Your Business
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016 As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer
by Daniela Young February 14, 2016February 14, 2016 Many people are unaware of the impact the younger generations will have on the overall workforce and the types of software and applications they will demand. This younger generation, also known as Generation Y, are the fastest growing generation at work with nearly 80 million individuals. Let’s … Continue reading How Will The Millennial Workforce Shape Business Technology?
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
