Tag Archives: Technology

New IAB Program Lets Members Test Blockchain Technology, Services

New IAB Program Lets Members Test Blockchain Technology, Services by Laurie Sullivan  @lauriesullivan, July 17, 2018 The Blockchain Working Group of about 150 members convinced the IAB Technology Lab to spearhead a pilotprogram that would allow members like FusionSeven, Kochava Labs, Lucidity, and MetaX to test their technology and services. The pilots will include partners … Continue reading New IAB Program Lets Members Test Blockchain Technology, Services

6 Steps for Successfully Introducing New Workplace Technology

Michelle Delgado — July 10, 2018 Follow @clutch_co— July 10, 2018 New technology can be intimidating to even the most confident employees. After all, new tools or software can instantly disrupt the daily workplace routines that employees rely on. Managers who successfully transition their teams to new technology know that providing clear communication, creating thorough … Continue reading 6 Steps for Successfully Introducing New Workplace Technology

Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

Virginia Franco — May 7, 2018 Follow @VAFrancoResumes — May 7, 2018 FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although … Continue reading Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

6 Steps to Implement a Social Selling Strategy with Automation Technology

Jaime Nacach — April 26, 2018 Follow @bloominari — April 26, 2018 In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made. According to CSO Insights 2016 Sales Enablement … Continue reading 6 Steps to Implement a Social Selling Strategy with Automation Technology

Smart marketing still hinges on humanity, not technology

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018   Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology

How Sales Technology and Data Automation Makes Meeting Preparation More Effective

Adam Draper — March 1, 2018 Follow @DrapesNS — March 1, 2018 With an average of 18 calls needed before connecting with a buyer, getting one foot in the door with a potential client takes a mountain of work. Once you do nail that client meeting, however, the hard work is only just beginning. After … Continue reading How Sales Technology and Data Automation Makes Meeting Preparation More Effective