Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging. Daniel Meehan on May 30, 2017 Plain and simple: advertising technology is not advertising. It may … Continue reading Stop calling ‘ad tech’ advertising
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
By Sagi Solomon May 18th, 2017 Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren’t great at understanding how to maximize their content’s ROI. … Continue reading 3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Chuck Moran on April 17, 2017 Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the technological disruption, however, we … Continue reading 4 lessons from a decade of ad tech disruption
Julia Borgini — March 3, 2017 Follow @spacebarpress— March 3, 2017 Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one yourself. Recap: What … Continue reading How to Build & Arrange Your Tech Marketing Playbook
Tyler Douglas — February 19, 2017 Follow @visioncritical— February 19, 2017 Asking for product feedback on Twitter is becoming in vogue among high-profile CEOs. Last Christmas evening, for example, Airbnb CEO Brian Chesky tweeted, “If Airbnb could launch anything in 2017, what would it be?” He then took the time to respond to thousands of … Continue reading Why Tech CEOs Are Turning to Twitter for Product Feedback
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
Bryan Tweed — December 19, 2016 — December 19, 2016 Recruiting can be a delicate topic to bring up, especially among those in the tech sector. The field has obtained a negative reputation over the years, partly fostered by candidate misconception and partly as a result of inapt “shortcut” recruiting practices. It is frustrating for … Continue reading Changing the Stigma of Recruiting in Tech
