By Danica Lo April 08, 2022 The Great Resignation has hit the tech industry especially hard over the last few months. Recent surveys reveal that nearly three-quarters of tech employees plan to quit their jobs within the year, citing limited advancement opportunities, lack of flexibility amidst the post-pandemic return to the office push, and … Continue reading Tech workers are fleeing FAANG for Web3, here’s why
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere. Chris Wood on April 14, 2022 The IAB Tech Lab announced updates to ads.txt specifications. The updates aim at removing some confusion around the entities ads are bought from and where the ads show up after they’re purchased. … Continue reading IAB Tech Lab announces ads.txt updates
IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape. Chris Wood on March 31, 2022 Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation … Continue reading IAB Tech Lab ad format updates include digital video and CTV
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, March 29, 2022 The Justice Department is backing an antitrust bill that would prohibit the largest tech companies from favoring their own products or services. “The Department views the rise of dominant platforms as presenting a threat to open markets and competition, … Continue reading Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
By Lydia Dishman March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution. Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech
How to Build a Successful Tech Company From the Ground Up Eric Kasper / 11 Mar 2022 Approximately 90 percent of startups fail before they become profitable, often because of a few basic mistakes. Nearly half of these tech company failures result from the product not being something people actually needed. Other common causes … Continue reading How to Build a Successful Tech Company From the Ground Up
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups. Kim Davis on March 10, 2022 “We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. … Continue reading ‘Tech for Good’ offers a PR package to minority-led start-ups
