AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’
Tag Archives: Tech
Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively
Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively Shannon Flynn / 25 May 2022 There’s no doubt that the COVID-19 pandemic has created monumental shifts in the global workforce. Businesses had to quickly adapt and allow employees to work remotely, whether it was transitioning to a home-based or hybrid model. It’s … Continue reading Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively
Big Tech Stock Declines Will Drag Down Performance Media
Big Tech Stock Declines Will Drag Down Performance Media by Dave Morgan , Featured Contributor, June 2, 2022 What goes up must go down, whether balloons, birds or baseballs. That’s why Snap slashed its financial guidance last week. It’s not about deprecation of the cookie. It’s not about the device ID. It’s all about the … Continue reading Big Tech Stock Declines Will Drag Down Performance Media
Martech Morass: Marketers Say They’re Confused By The Tech Landscape
Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape
How tech workers had an outsize role in shaping efforts to nix NDAs
By Leigh Giangreco May 19, 2022 Nondisclosure agreements have emerged as one of the most routine legal documents that American workers sign. By 2018, a third of the U.S. workforce had a gag clause in their contract, according to a report from Harvard Business Review. At first created to protect company trade secrets, NDAs … Continue reading How tech workers had an outsize role in shaping efforts to nix NDAs
IAS Debuts Tech To Find Inefficiencies In Supply Paths
IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths
It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week
By Sam Becker May 13, 2022 It was a week to forget for many investors, especially those with portfolios heavy on the tech side. Earlier this week, big tech companies combined to lose more than $1 trillion in value in just three days, according to CNBC—a list that includes Microsoft, Tesla, Amazon, Alphabet, Nvidia, … Continue reading It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week
Predictions for 2022: Workplace, Tech, and ESG Points
Predictions for 2022: Workplace, Tech, and ESG Points Calendar / 29 Apr 2022 If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We … Continue reading Predictions for 2022: Workplace, Tech, and ESG Points
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
How to spot human bias in the tech your company uses
By Rachel Brennan April 14, 2022 Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans. Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses
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