Alessandra CeresaFebruary 26, 2015 Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as … Continue reading Getting Your Team Onboard with New Technology
Tag Archives: Team
Help Your Marketing Team Build Airplanes, Not Minotaurs!
As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well. David Rodnitzky on December 16, 2014 We live in a world with instant access to information. Think about a simple question – “What is the population of Iowa?” — and consider how getting … Continue reading Help Your Marketing Team Build Airplanes, Not Minotaurs!
Is Your Team Making The Most Of The Broadcast Production Studio?
Isaac Leung November 20, 2014 Are you and your team making the most of the tools and resources available in your broadcast production studio? Ensuring you can deliver the best quality of work to your clients, whilst meeting strict deadlines means you have to ensure that not only your team works efficiently – but … Continue reading Is Your Team Making The Most Of The Broadcast Production Studio?
Build Your Team of B2B Marketing Rockstars for 2015
By Lucy Hardaker, Published November 7, 2014 While B2B Marketers love a challenge, over half of all marketers report of having responsibilities in 7 out of 10 other areas of marketing. We’re a busy bunch and we know that (although we do try) we can’t wear every hat in the marketing box. If you’re planning … Continue reading Build Your Team of B2B Marketing Rockstars for 2015
How to Write Emails that Make Your Marketing Team Shine
By Angela Vuona, Published October 30, 2014 Should you nurture your email subscribers with monthly newsletters or digests? Are dedicated emails about a new whitepaper coming available or upcoming tradeshow a better use of time for optimizing your sales and marketing funnel? Both are valid questions to consider as a marketer, and once you have … Continue reading How to Write Emails that Make Your Marketing Team Shine
5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? Rachel Balik on October 17, 2014 When you bump into a member of your sales team at the coffee machine, you probably manage to have civil conversations about safe topics like the weather, sports teams and just … Continue reading 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling
By Rachel Clapp Miller, Published October 17, 2014 If your sales organization spent more time selling, how would that affect your sales revenue numbers? Often, salespeople and front-line managers get bogged down in forecasts, reviews, hiring and recruiting. In fact McKinsey Global reports that salespeople spend less than half their day selling. (This infographic provides … Continue reading Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling
The 5 Professionals You Need On Your Content Marketing Dream Team
By Jessica Lawlor, Published October 17, 2014 I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for content marketing (and yes, I’m totally a little … Continue reading The 5 Professionals You Need On Your Content Marketing Dream Team
For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow