Tag Archives: Team

How Your Legal Team Might be Making Social Media MORE Risky For Your Company

Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company

How To Build a First-Rate Team Of Data-Driven Marketers

Lucy HardakerMarch 18, 2015 According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and … Continue reading How To Build a First-Rate Team Of Data-Driven Marketers

Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)