By Jessica Lawlor, Published October 17, 2014 I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for content marketing (and yes, I’m totally a little … Continue reading The 5 Professionals You Need On Your Content Marketing Dream Team
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
“Click” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. What’s PR revenue gravy? Here’s my perspective. First, understand PR is an integral part of marketing, not an offshoot. As a C-level executive with 30 years of marketing and sales experience, I can … Continue reading How the PR Team Can Make Revenue Gravy
I received a call from a Sales Director recently who told me that his Sales Managers fail to hold their salespeople accountable. He said: “My Sales Managers are too soft on their salespeople 95% of the time and too hard on them 5% of the time.” He went on to explain that when attempting to … Continue reading Sales Team Motivation by Accountability – A Sales Manager’s Guide to Holding Salespeople Accountable
What is Development Coaching? Development Coaching is all about providing your sales team with help, support and guidance to grow their skills and abilities, to enable them to increase their sales figures. Most companies have a Sales Management function which checks figures and sets targets, but usually does not have the time to coach the … Continue reading Coach Your Sales Team to Success
You’ve spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn’t mobile-friendly, and you know it’s time for a redesign. You’ve heard all the horror stories of how a site redesign can kill rankings, so you’ve held off as long as you can, but now it’s time. … Continue reading 5 Steps to Execute a Site Redesign Without Compromising SEO
