Tag Archives: Team

How to Motivate Your Team with Competitive Intelligence

by Kara Burney Follow @wkndatburneysAugust 15, 2016 There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. Consider as a cautionary tale the battle of Beats versus Bose. Beats by Dre entered the headphones market in 2008 … Continue reading How to Motivate Your Team with Competitive Intelligence →

How Your Sales Team Can Make The Most Of Marketing Events

by Pia Heilmann July 27, 2016July 27, 2016 The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at … Continue reading How Your Sales Team Can Make The Most Of Marketing Events →

3.5 Ways To Plug Sales Funnel Holes Your Inside Sales Team Is Missing

by Diana Cárdenas July 7, 2016July 7, 2016 Do you have a leaky sales funnel? Are you losing leads? If you fail to pay consistent attention to prospects at all points in the sales journey, eventually your closers will have nothing on deck. By continually qualifying targeted, sales-ready leads, an outsourced lead nurturing service plugs … Continue reading 3.5 Ways To Plug Sales Funnel Holes Your Inside Sales Team Is Missing →