Tag Archives: Target’s

5 Ways to SET Revenue Targets at Your Agency for 2019 [Part 2]

Karl Sakas — November 13, 2018 Follow @KarlSakas — November 13, 2018 Wondering how to set revenue targets for 2019? You have five options; see which is best for you. As I shared in Part 1, you’ll enjoy many benefits —including stress reduction—when you create annual revenue goals. But… how do you actually set revenue … Continue reading 5 Ways to SET Revenue Targets at Your Agency for 2019 [Part 2]

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business

WordPress 4.7 is out, targets new businesses with easier website creation

Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme. Matt McGee on December 7, 2016   WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making … Continue reading WordPress 4.7 is out, targets new businesses with easier website creation

Nielsen: Mobile targeting is getting better, particularly when targets are narrower

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower