Tag Archives: Target’s

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

B2B Marketing

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets →

Facebook to remove thousands of outdated interest targets for advertising

Facebook

(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising →

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Fake Reviews

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards →

5 Ways to SET Revenue Targets at Your Agency for 2019 [Part 2]

Business Planning

Karl Sakas — November 13, 2018 Follow @KarlSakas — November 13, 2018 Wondering how to set revenue targets for 2019? You have five options; see which is best for you. As I shared in Part 1, you’ll enjoy many benefits —including stress reduction—when you create annual revenue goals. But… how do you actually set revenue … Continue reading 5 Ways to SET Revenue Targets at Your Agency for 2019 [Part 2] →

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Marketing Guide

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out →

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Marketing Campaigns

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign →

The vicious cycle of ROAS targets is killing your business

Return On Investment - ROI

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business →

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