Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
Tag Archives: targeting
7 Considerations for International Targeting in Digital Advertising
Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
How to Optimize Network & Placement Targeting for YouTube Ads
Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads
Fastbase Offers Lead-Generation Targeting Tool
Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria. The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Akvile DeFazio July 4, 2020 Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into … Continue reading Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Targeting Your Most Profitable Customers – Market Segmentation
Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
Using Suppression List Management for Audience Targeting
Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting
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