A new study looks at how contextual relevance of ads to content influences consumers. Ginny Marvin on March 26, 2020 What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for … Continue reading The new contextual ad targeting works, study says
Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained
Pauline Jakober — March 10, 2020 Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time … Continue reading Go Beyond Keyword-Only Targeting in Paid Search Marketing
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search
In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers by Laurie Sullivan @lauriesullivan, July 1, 2019 Facebook plans to make ads for jobs, loans and credit card ads searchable for all its U.S. users, based on an agreement made in March following a legal settlement. The searchable database that makes U.S. housing ads … Continue reading Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
