Google Ads Optimized Targeting Rolls Out by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2021 A “Signal” in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users, that may not be available for all accounts. Google Ads expert Brett Bodofsky pointed it out on … Continue reading Google Ads Optimized Targeting Rolls Out
Tag Archives: targeting
Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
Why Losing Targeting Is A Good Thing For Advertisers
Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers
Targeting Without Cookies? Time to Embrace Contextual Advertising
Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising
Balancing Value Between Behavioral Targeting And Behavioral Attribution
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
7 Considerations for International Targeting in Digital Advertising
Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
How to Optimize Network & Placement Targeting for YouTube Ads
Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads
Fastbase Offers Lead-Generation Targeting Tool
Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria. The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool
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