Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales by Steve Ellwanger , September 23, 2022 There’s very little “white space”—areas of opportunity—in the salty snacks category. The organic potato chip is, however, one of those opportunities. Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the … Continue reading Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
Intuit Mailchimp Markets Email Services Based On Precise Data Targeting by Laurie Sullivan @lauriesullivan, September 7, 2022 Intuit Mailchimp launched a brand campaign Wednesday with a basic message highlighting the different ways marketers should use data to target emails. The brand campaign — Guess Less, Sell More — relies on quirky visuals like an owl-cat-bat … Continue reading Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, June 14, 2022 Browser developer Mozilla on Tuesday endorsed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and services preferential treatment. The American Innovation and Choice Online Act, introduced last year by Senators Amy … Continue reading Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms
Meta Developing ‘Basic Ads’ With Little Or No Data Targeting by Laurie Sullivan @lauriesullivan, June 7, 2022 Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations. “I think it will … Continue reading Meta Developing ‘Basic Ads’ With Little Or No Data Targeting
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, March 29, 2022 The Justice Department is backing an antitrust bill that would prohibit the largest tech companies from favoring their own products or services. “The Department views the rise of dominant platforms as presenting a threat to open markets and competition, … Continue reading Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
