Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Chris Wood on July 18, 2023 Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform … Continue reading Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Tag Archives: targeting
The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Chris Wood on June 15, 2023 The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets … Continue reading Programmatic’s ad targeting and optimization come to digital out-of-home
Reddit Contextual Keyword Targeting And Product Ads Launch
Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Audigent Expands Programmatic Targeting With The Weather Company Data
Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Reddit was hacked in a phishing attack targeting its employees
Reddit hacker snagged email addresses and old passwords Rob LeFebvre @roblef Earlier this month, a hacker accessed a few of Reddit‘s systems, grabbing some current email addresses and a database backup from 2007 that contained account passwords. The company assured its users that the attacker did not gain write access to any systems, and was … Continue reading Reddit was hacked in a phishing attack targeting its employees
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them
The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium. In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them
Random Posts on
How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
Going Beyond The “What” of Activity Metrics
Why Bigger Email Lists Are Better
10 Things to Consider When Building a WordPress Blog
Gotta Catch ‘Em All! Book Sales Appointments that Actually Happen
Your customers aren’t waiting till Black Friday, neither should you
Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
Women VS. Men in Business: Is There a Difference?
