Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences. George Nguyen on January 25, 2022 Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of … Continue reading FLoC is off the table as Google switches to targeting by Topics
Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Elizabeth Kennedy December 21, 2021 Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight from Facebook: “Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may … Continue reading How to Adjust to Facebook’s Upcoming Targeting Changes
New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting
Cody Barras December 10, 2021 Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate … Continue reading How to Overcome Facebook’s Latest Ad Targeting Limitations
Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
