Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product. Martin Beck on March 5, 2015 Brands using mobile messaging app Kik to make connections with fans got an upgrade today. Kik announced that it has added the ability to target followers by gender, geography … Continue reading Kik Adds Targeting To Promoted Chats For Brands
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
Brian SimFebruary 18, 2015 In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a … Continue reading A Closer Look At Cross-Device Targeting and Ad Delivery
Mark IrvineFebruary 11, 2015 If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are … Continue reading A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences
Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
Laura Donovan December 23, 2014 A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a client and used a “blow up” Santa image as … Continue reading How Good are Display Ads at Targeting You?
