Maddy OsmanMay 30, 2015 Businesses that use Facebook Ads might be surprised at how little use they are making of their available targeting capability. Facebook ad targeting can be somewhat deceptive. They feature “interest-based” targeting, with which they can hone in on a discrete audience based on that audience’s pre-expressed preferences. If you sell baby … Continue reading Increase Lead Traffic: 6 Hidden Facebook Ad Targeting Gems
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
Michelle BrammerApril 1, 2015 Optimizing your PPC campaigns is more than a ‘set it and forget it’ task. We all know the benefits of whitelisting sources and geotargeting your campaigns to reach specific people. But mobile usage is changing the game. In fact, mobile users will do everything desktop users do, provided it’s presented in … Continue reading 6 Ways to Win Big with Device Targeting
Megan IngenbrandtMarch 23, 2015 Now that you’ve set up your latest PPC campaign, how can you be sure your ads are reaching the right people? Well, there’s an app for that. Well, not exactly, but there is a way to ensure that your intended audience is seeing your ads. What’s this magical feature? Demographic targeting. … Continue reading What is Demographic Targeting? Why Should You Be Using it?
ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product. Martin Beck on March 5, 2015 Brands using mobile messaging app Kik to make connections with fans got an upgrade today. Kik announced that it has added the ability to target followers by gender, geography … Continue reading Kik Adds Targeting To Promoted Chats For Brands
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
