by Laurie Sullivan, December 13, 2014 Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable. Google will likely look to roll out people-based targeting, the equivalent of … Continue reading People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World
Tag Archives: targeting
Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
by Laurie Sullivan, November 19, 2014 Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. The good ones actually use less sugar and butter and more oatmeal. Rather than … Continue reading Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
How To Do Twitter Advertising – Part 2: Targeting
by Victoria Hoffman November 5th, 2014 Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter: 1. What is your objective? 2. Who is your … Continue reading How To Do Twitter Advertising – Part 2: Targeting
3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
By Ray Wang, Published October 27, 2014 An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related webpages such as How to Get Dressed Without Getting Dressed or 11 Ways To Easily Transition Your Career Style From Summer … Continue reading 3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
Display Advertising Campaign 101 – 3 Easy Ways to Develop a Keyword Targeting List
By Ray Wang, Published October 15, 2014 By launching an AdWords displaying advertising campaign, you can place banner ads on websites that are members of Google’s Display Networks. This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting … Continue reading Display Advertising Campaign 101 – 3 Easy Ways to Develop a Keyword Targeting List
AdWords Quietly Launches New Demographics Targeting Tab
By Mark Irvine, Published October 6, 2014 As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your … Continue reading AdWords Quietly Launches New Demographics Targeting Tab
About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
How to Generate Qualified Leadds with Facebook Advertising
Is your business looking for leads? Are you hearing quotes of 40 to 60 dollars (or more!?) per qualified lead? Have you considered using Facebook Ads for lead generation? You should. And this article will tell you how. In fact, I’ll give you some tips and strategies that can earn you some of the cheapest … Continue reading How to Generate Qualified Leadds with Facebook Advertising
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