By Mark Irvine, Published October 6, 2014 As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your … Continue reading AdWords Quietly Launches New Demographics Targeting Tab
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
Is your business looking for leads? Are you hearing quotes of 40 to 60 dollars (or more!?) per qualified lead? Have you considered using Facebook Ads for lead generation? You should. And this article will tell you how. In fact, I’ll give you some tips and strategies that can earn you some of the cheapest … Continue reading How to Generate Qualified Leadds with Facebook Advertising
