by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Todd Ulise, (September 11, 2015) Combining search with behavior lays the groundwork for intelligent and knowledgeable technology that some might think a bit additive. Since I am a bit of a SciFi geek, this article will explain how. Let’s start by changing the name “search” to “intent-driven marketing” (IDM), which is something advocated at the … Continue reading Search, Data, Targeting And The Sci-Fi Geek
Hone-in on corporate executives on Twitter in 3 easy steps! Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B … Continue reading Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Luana SpinettiAugust 21, 2015 It can get difficult to rank your website on Google now a few years ago, especially if you run multiple versions of your site to accommodate the needs to multi-language, multi-country users. It makes sense for the search engine to get more “picky” about who to rank and how, but there … Continue reading International SEO: Hreflang Tag For Location Targeting
B2B Marketers now enjoy LinkedIn-like targeting in Facebook’s prolific channel. True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals, those who … Continue reading Nail B2B Authority Targeting: Psychographic Targeting Hot House
Jason KirkAugust 16, 2015 For a long time now, there has been talk about TV dollars moving to digital, especially digital video. YouTube’s growth in its first 10 years has been monumental, and with the more recent addition of online giants such as Facebook and Twitter to the digital video landscape, we are seeing a … Continue reading Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting
As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
