— December 21, 2017
Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers.
Brand or marketing directors are looking for several things before they sign off on a strategy: What can we expect in terms of cost vs views? Do you have a reliable formula for value? How do we find the right audience?
Here are easy answers to some frequently asked questions that’ll help you on your way to unlock the power of YouTube Influencer Marketing:
ROI – When Will I See the Results?
Unlike something like Google AdWords, Facebook Ads, or a major PR hit, content from YouTube Influencer Marketing takes a while to mature. For many campaigns on the Grapevine Platform, it takes about a month for content produced by influencers to mature. However, once the content matures, the results are dramatic. Some stats for a campaign a leading financial services brand:
Easier to Target Ideal Demographic
The great part about working with influencers is that they already have a built in audience. Influencers thrive on connecting with the communities they build, therefore they see incredibly high engagement from their fans.
With YouTube, Influencer Marketing you don’t have to worry about “negative keywords” or testing audience segments — creators do it for you. If an influencer trusts your brand well enough to do a sponsored post, then chances are their fans trust your brand as well.
High engagement also leads to great conversions for your brand:
Conversion metrics as reported on the Grapevine Influencer Dashboard
Content Lasts Forever
Unique to influencer marketing is the long-tail of content by creators. YouTube is arguably the second largest search engine in the world.
With its own SEO standards and meta-tags, the content that brands create when partnered with popular influences lasts well beyond the lifetime of a campaign.
Cheaper than Other Options!
Compared to alternatives like Google AdWords or Google’s Display network, Influencer Marketing is by far the most cost effective option for brands:
As always, test approaches out! With this data, you should be able to unlock a budget of $ 1,000 to test out on Influencer Marketing.