Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting
by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
by Dean Keipert January 12, 2016January 12, 2016 How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge part of your digital marketing plan. But how big, or … Continue reading Behavioral Based Email Targeting: Are You Using It?
by John Waldron December 8, 2015December 8, 2015 So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad … Continue reading 5 Facebook Targeting Hacks To Find Your Audience
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
by Matthew Russo November 10, 2015November 10, 2015 For decades, marketers dreamt of the day where they could put their message in front of exactly the right audience. By increasing relevance and decreasing waste, they could more effectively sell their product to the people who want or need it. That day is here. In today’s … Continue reading How Mobile Audience Targeting Bolsters Your Advertising
