by Dean Keipert January 12, 2016January 12, 2016 How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge part of your digital marketing plan. But how big, or … Continue reading Behavioral Based Email Targeting: Are You Using It?
Tag Archives: targeting
5 Facebook Targeting Hacks To Find Your Audience
by John Waldron December 8, 2015December 8, 2015 So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad … Continue reading 5 Facebook Targeting Hacks To Find Your Audience
How Targeting Life Events Allows Brands to Better Understand Audiences
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
How Mobile Audience Targeting Bolsters Your Advertising
by Matthew Russo November 10, 2015November 10, 2015 For decades, marketers dreamt of the day where they could put their message in front of exactly the right audience. By increasing relevance and decreasing waste, they could more effectively sell their product to the people who want or need it. That day is here. In today’s … Continue reading How Mobile Audience Targeting Bolsters Your Advertising
Tips To Avoid Dumb Targeting In Google Consumer Match
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Tips To Avoid Dumb Targeting In Google Consumer Match
by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Search, Data, Targeting And The Sci-Fi Geek
Todd Ulise, (September 11, 2015) Combining search with behavior lays the groundwork for intelligent and knowledgeable technology that some might think a bit additive. Since I am a bit of a SciFi geek, this article will explain how. Let’s start by changing the name “search” to “intent-driven marketing” (IDM), which is something advocated at the … Continue reading Search, Data, Targeting And The Sci-Fi Geek
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