by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
by Bob Hutchins July 17, 2016 Follow @BobhutchinsJuly 17, 2016 Here’s something to wrap your brain around: there are more potential Facebook audience-targeting options than there are human beings in the world. If you went through every demographic option, every interests option, every behavior option, connection, remarketing, and so on… it is possible to create … Continue reading All of Facebook’s Ad Targeting Options [Infographic]
by Mary Lister July 3, 2016July 3, 2016 If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid … Continue reading All of Facebook’s Ad Targeting Options (in One Epic Infographic)
by Warren Knight June 21, 2016 Follow @warrenknightJune 21, 2016 Did you know: images that contain multiple dominant colors (red, yellow, blue) get over 3% more repins than images with just one dominant color? Pinterest has joined the ranks of Twitter and Facebook. Pinterest now has over 100 million active users and is reportedly valued … Continue reading Introducing Audience Targeting on Pinterest
By Carolina Valdez-Ambia June 10th, 2016 Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A Successful Social Media Strategy. Having Facebook Ads increases engagement … Continue reading What Is Facebook Ad Targeting & How To Use It
by Maddie Cary May 24, 2016May 24, 2016 A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search … Continue reading All the Remarketing Audiences You Should Be Targeting in PPC
by David Reimherr May 4, 2016 Follow @DavidReimherrMay 4, 2016 We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to … Continue reading Creative Targeting With Website Custom Audiences on Facebook
by David Baker, , Op-Ed Contributor, May 4, 2016 Like the teen generations that came before them, today’s teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation. … Continue reading Targeting Digital Teens (Generation Z)
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Melissa Duko April 13, 2016April 13, 2016 Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too. Advertisers employ an array of different visual display options ranging from static … Continue reading The Definitive Guide to Display Advertising Targeting
