by Maddie Cary May 24, 2016May 24, 2016 A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search … Continue reading All the Remarketing Audiences You Should Be Targeting in PPC
by David Reimherr May 4, 2016 Follow @DavidReimherrMay 4, 2016 We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to … Continue reading Creative Targeting With Website Custom Audiences on Facebook
by David Baker, , Op-Ed Contributor, May 4, 2016 Like the teen generations that came before them, today’s teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation. … Continue reading Targeting Digital Teens (Generation Z)
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Melissa Duko April 13, 2016April 13, 2016 Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too. Advertisers employ an array of different visual display options ranging from static … Continue reading The Definitive Guide to Display Advertising Targeting
Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting
by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
