Promotion, Strategy, and Audience: Vital Aspects of Your Business Blog




  • April 22, 2016

    Having a business blog has become a necessity in the modern day and age of online commerce. If you want your business to maintain an internet presence and keep drawing in the customers, you must have a blog with lots of quality content featured on it. In fact, more than 60% of customers in the United States have made a purchase encouraged by the company’s blog post. However, blogging demands time and effort, and you probably have tons of other objectives, so you cannot give your blog the attention it requires to be effective, no matter how hard you try.


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    Furthermore, are you certain that you are targeting the right audience? If you are investing your resources into your blog, the least that you can do is to make sure your content is being read by the appropriate demographic group, e.g. your audience. So in order to help you find the right audience for your blog, keep in mind the following tips.


    Focus your Promotion

    More than 50% of marketers have difficulties optimizing content for social media. Keep in mind that in order to prove itself as productive, your SMM strategy will require a lot of work and dedication, not to mention an extremely tactical and analytical approach. This is why you should determine where your focus lies and target that specific social media network. If you need more exposure, you can always hire an agency. Many writing agencies and content marketing firms are also proficient in SMM, so they will help create an effective strategy, provide sharable content and get more exposure for your blog in case that you are actually looking for numbers and not quality. On the other hand, a lot of people are doing their own PR, worried that agencies might misrepresent them.


    Boost Your Strategy

    According to a 2015 CMI (Content Marketing Institute) report, over 50% of marketers put down creation of engaging content as their top priority. You cannot write an effective blog post without the right skills – you need to find the right keywords for SEO, run A/B testing to see what titles work, find sources and so on. Don’t worry if your CM strategy isn’t well-defined, you are not alone – according to a recent CMI survey, 48% of businesses don’t even have a documented content marketing strategy. Outsourcing your blog content to a trustworthy writing agency will drastically improve your strategy, or even help you create one. But if you are working alone, make sure that you are visiting Q&A websites, LinkedIn groups, and find out what your audience is looking for. If you have the time to respond to questions and provide useful insight on, for example, an industry related matter, online communities will bring the right audience to your blog, and eventually leads.


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    Engage your Audience

    In order to really build a great online reputation, you must maintain consistency and add fresh and engaging content to your blog regularly. In fact, almost 60% of marketers say that consistent production of quality content is still one of the biggest challenges. The trick is in continuous market and customer analysis. For example, if you are working as a fundraiser, you will definitely want to provide insightful explanations to your potential investors, and clarify how insurance works or what surety bonds are. Strive to provide useful and insightful content to your target audience. This requires a lot of reading as well, since you need to stay informed about your industry. Honoring your tone of voice and keeping your confidence high are also some of the possible suggestions on how to write engaging content.


    The Conclusion

    Did you know that most of your competitors spend 90 to 120 minutes on a single 500-word blog post? Yes, writing can be tiresome when you have to do it as much as possible, and manage a business as well. People who multi-task tend to be less proficient than those who focus on one task at a time – according to a study performed by the University of Michigan, multi-tasking decreases your efficiency by 20-40% so hiring an outside team may allow you to focus on different aspects of your marketing campaign. However, no matter which option you choose – make sure that your content reaches its audience.

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