Tag Archives: targeting

Dynamic Ad Targeting Becomes Grinch That Stole Christmas

Marketing Automation

by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016   Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas →

Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

Location Marketing

by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing →

Nielsen: Mobile targeting is getting better, particularly when targets are narrower

Mobile Conversion Optimization

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower →

How social ads’ location targeting can side-step electioneering laws

Marketing Guide

Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones. Tim Peterson on November 8, 2016   In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of a polling place on an … Continue reading How social ads’ location targeting can side-step electioneering laws →

How to Spruce Up Your Facebook Audience Targeting

Facebook Engagement

by Gina BottiOctober 21, 2016 Your targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about themselves, which marketers can easily leverage to craft highly effective social media campaigns. With all of this invaluable consumer data at our fingertips, ranging from demographics to location, app downloads, … Continue reading How to Spruce Up Your Facebook Audience Targeting →

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

Facebook Engagement

by Brett McHaleOctober 16, 2016 What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific … Continue reading The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook →

Why Targeting Hispanics Online Is Worth The Money

Traffic Generation

by Lee Vann, Columnist, October 3, 2016 In August, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its … Continue reading Why Targeting Hispanics Online Is Worth The Money →

Is interest targeting the future of marketing?

Marketing Guide

Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016   Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing? →

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