In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018 The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting
Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads
Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16
Nicole Blanckenberg — April 6, 2018 Follow @https://twitter.com/NicoleBlancken — April 6, 2018 We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and … Continue reading 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018 Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know
Bill Reynolds — March 28, 2018 — March 28, 2018 IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to … Continue reading How To Use IP Targeting With Job Title
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Ensure Data Performance
To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Guarantee Data Performance
