Tag Archives: Target

10 steps to target and connect with potential customers effectively

Customer Engagement

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.  You … Continue reading 10 steps to target and connect with potential customers effectively →

Why Your Recruiting Strategy Should Target Military Veterans

Effective Hiring

Why Your Recruiting Strategy Should Target Military Veterans Deanna Ritchie / 11 Nov 2022   Today’s job market is ever-changing. Unfortunately, as the market adjusts to numerous recent setbacks, companies often lose sight of recruiting military veterans. Despite talk of a looming recession, the U.S. unemployment rate in October 2022 remained near record lows. For … Continue reading Why Your Recruiting Strategy Should Target Military Veterans →

The moving target of permissible PII

Identity Management

New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer. Ken Zachmann on November 8, 2022 Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer … Continue reading The moving target of permissible PII →

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Augmented And Virtual Reality

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan  @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute →

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

Cryptocurrencies

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan  @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads →

Understanding Your Target Customer: Creating a Customer Profile

Customer Segmentation

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile →

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Competition Strategies

Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads →

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