Jeff Previte — March 23, 2020 Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? via GIPHY The term … Continue reading How to Define Your Target Market
Tag Archives: Target
No High-Level Fluff: 7 Steps to Build the Best Target Account Model
Tom Keefe — February 26, 2020 Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in … Continue reading No High-Level Fluff: 7 Steps to Build the Best Target Account Model
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions
The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
Michael Begg — November 9, 2019 eCommerce competition seems to be largely driven on one point now – at least the platforms seem to think so. Delivery times have been dropping rapidly over the past year as each major retailer and eCommerce platform attempts to provide better convenience to the end customer. Each of Amazon, … Continue reading The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
How to Segment & Tier Target Accounts for Your Active ABM Programs
Torrey Dye — June 21, 2019 — June 21, 2019 How do you decide which accounts you should pursue right now, and which can rest for a couple of quarters? What’s the most efficient way to structure your ABM programs so you can maximize results without leaving money on the table? Whether you run your … Continue reading How to Segment & Tier Target Accounts for Your Active ABM Programs
How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Learn how to target adjacent markets with smart risk-taking
Here are three ways marketers can move into new markets while staying true to their core audience. Ben Gibson on May 24, 2019 Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of … Continue reading Learn how to target adjacent markets with smart risk-taking
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Peter Isaacson on April 18, 2019 Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
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