Karen Repoli May 6, 2021 Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps … Continue reading Discover Your Target Audience in 4 Easy Steps
Jared Atchison April 21, 2021 If you’re like most business owners, you have multiple products for sale on your website. There are plenty of advantages that come with broadening your product catalog. For starters, you can expect to see more sales. But more importantly, you can also expect to grow and diversify your audience. Once … Continue reading 4 Clever Tips for Segmenting Your Target Audience
Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience
Rocky Osborn March 23, 2021 Meeting customer demands is hard. It gets even harder in terms of shipping. You have most likely heard of the Amazon effect. It’s the company’s approach to e-commerce shipping and logistics when a customer gets everything he or she wants in the shortest time possible. For Amazon Prime, for instance, … Continue reading When the Supply Chain Is the Pain: The Lessons of Target in Canada
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do
Jeff Previte — March 23, 2020 Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? via GIPHY The term … Continue reading How to Define Your Target Market
Tom Keefe — February 26, 2020 Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in … Continue reading No High-Level Fluff: 7 Steps to Build the Best Target Account Model
Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions
Michael Begg — November 9, 2019 eCommerce competition seems to be largely driven on one point now – at least the platforms seem to think so. Delivery times have been dropping rapidly over the past year as each major retailer and eCommerce platform attempts to provide better convenience to the end customer. Each of Amazon, … Continue reading The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
