Tag Archives: Target

Understanding Your Target Customer: Creating a Customer Profile

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

How to Promote Your Blog and Get Seen By Your Target Audience

Karen Repoli July 29, 2021 The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. … Continue reading How to Promote Your Blog and Get Seen By Your Target Audience

How to Create Blog Content to Attract Your Ideal Target Audience

Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience

When the Supply Chain Is the Pain: The Lessons of Target in Canada

Rocky Osborn March 23, 2021 Meeting customer demands is hard. It gets even harder in terms of shipping. You have most likely heard of the Amazon effect. It’s the company’s approach to e-commerce shipping and logistics when a customer gets everything he or she wants in the shortest time possible. For Amazon Prime, for instance, … Continue reading When the Supply Chain Is the Pain: The Lessons of Target in Canada

Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

Why Building an Audience is a Moving Target and What You Can Do

Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do