Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
Less Talking. More Doing by Katy Keim, March 24, 2017 Marketers love to make predictions. It’s in our DNA. But why do we always focus so much attention on the future instead of taking action in the present? Ideas are great, but harnessing the industry zeitgeist can be a lot more effective. Here are some … Continue reading Less Talking. More Doing
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
by Alexi Lambert May 11, 2016May 11, 2016 This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships, leadership, and alignment in your company. Want to see growth and success in your company? Let’s talk about our feelings (including … Continue reading Wait…Why Are We Talking About Our Feelings Now?
by Jeanette Russell March 15, 2016 Follow @jnetrussellMarch 15, 2016 Engagement isn’t a trend. It’s how organizations make the greatest strides towards their achieving their goals. Engaging your people is everything. The problem is that most content strategies with engagement in mind are based on the idea of posting or emailing from a pre-determined timeline. … Continue reading Your People Are Talking. Are You Listening?
by Personal Branding Blog February 24, 2016February 24, 2016 . . . But first, what do you know and understand about the future? The average person born in the latter years of the baby boom (1957–64) has held 11 jobs from age 18 years to 46, according to the U.S. Bureau of Labor Statistics. That … Continue reading How to Interview by Talking About the Future . . .
by Marcelo Garcia Cisneros February 22, 2016 Follow @mgc75February 22, 2016 If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why is everyone talking about native ads and … Continue reading Why Is Everyone Talking About Native Ads?
by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker
