Tag Archives: Tale

Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

Case study: The tale of two internal link tweaks

SEO Link Building

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Dave Davies on August 28, 2018 Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank … Continue reading Case study: The tale of two internal link tweaks →

Video Interview: A Solopreneur Fairy Tale

Solopreneur

Carl Trent — July 6, 2018 — July 6, 2018 It’s not work, it’s fun. I mean, it’s just what I love to do. I get to sit around all day and talk and write about my favorite thing (Walt Disney World). The whole thing is just a dream job. It really is. If I … Continue reading Video Interview: A Solopreneur Fairy Tale →

Becoming customer-centric: A tale of a NextGen MO organization

Consumer-Centric Marketing

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018 In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization →

A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

Branding Lessons

When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands →

A tale of two cake smashes: How to choose between live and recorded video

Video Strategy

Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video →

A Penguin’s Tale: Responding to the latest update

Google Penalties

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. Dave Davies on October 28, 2016 For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in … Continue reading A Penguin’s Tale: Responding to the latest update →

A Cautionary Tale About the Largest CFPB Fine Ever

Lessons Learned

by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever →

E Trade Adaptive Portfolio Review – A Millennial Tale

Economy

by Carlos SeraAugust 27, 2016 “How Investment Advisors Hurt Millennials and How Millennials Hurt Themselves” As the father of four Millennials, I am angry at the blatant disregard Investment Advisors show towards Millennials. The most egregious disregard is the recent advent of automated investing as a way of catering to the investment wants, not needs, … Continue reading E Trade Adaptive Portfolio Review – A Millennial Tale →

The Tale of 2 Visitors: Website Optimization For New Versus Returning Users

Web Optimization Guidelines

by Leah Yorston May 10, 2016May 10, 2016 Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more … Continue reading The Tale of 2 Visitors: Website Optimization For New Versus Returning Users →