Syed Balkhi June 11, 2021 Are you thinking about launching a new product or business? If so, you’re in the right place. There are countless ways to grow your brand after a new release, but generating your first couple of sales can pose a challenge.
The good news is you can start building hype around your product before it officially goes live. One of the best ways to promote your latest release is with a coming soon page. A coming soon page is essentially a landing page that tells new visitors everything they need to know about your next product, service, or company.
You can use this strategy to start marketing early and ensure that your product has a built-in audience on launch day. Today, we will take a look at several things you can do to get potential customers excited and boost the success of your coming soon page.
Let’s dive in!
Clearly Define Your Value Proposition
If nothing else, your coming soon page should crisply define your value proposition. When a visitor lands on your page for the first time, they should be able to quickly figure out the purpose of your product or service, and more importantly, how it will improve their lives.
Imagine finding a business before they launch. Then, you click on their coming soon page, and it directs you to a standalone blank page with nothing but the brand logo in the background. Would you have any idea what value this company hopes to bring to the market?
The answer is not likely.
It’s possible to avoid putting your business in this position by writing customer-centric copy for your landing page. You’ll want to include who you are, what you do, and why visitors should want to invest their time and money with your brand.
Grow Your Email List
One significant advantage of a coming soon page is that you can start building an email list before launch day. Email marketing has a return on investment of 4,400%, making it one of the most powerful ways to build rapport with prospects and existing customers.
We suggest including a simple signup form on your pre-sell page to make it easy for consumers who are interested in your brand to stay connected. You can make signing up more enticing by offering exclusive discounts, beta tests, and behind-the-scenes updates.
Launching merchandise without a built-in audience means it may take a while before you start attracting email subscribers. However, if you ask users to sign up in advance, you could end up with a long list of people eager to get their hands on your new product on day one.
Research and Use Relevant Keywords
Next, let’s talk about how your coming soon page can help your business rank on popular search engines like Google. A whopping 68% of online experiences start with a search engine. So if you rank for relevant keywords before your site goes live, you’ll have a better shot at rising through the SERPs (Search Engine Results Pages), which means more eyes on your site.
You can dramatically boost pre-sales, engagement, and organic traffic by optimizing your landing page for relevant keywords. We suggest using Google’s Keyword Planner to identify industry-specific words and phrases with high search volume and low competition.
Not only will starting your SEO journey at this phase improve organic traffic, but it will also help establish your reputation with Google. When Google’s crawlers classify sites for search, one of the factors they look at is the age of your website. If you work on your SEO strategy alongside your coming soon page, you could get a head start over competitors that launch around the same time.
Amplify Your Social Presence
If your goal is to spread brand awareness, create your brand social media accounts before your product launches. Use this time to start engaging with potential customers and get people excited for what’s to come.
Don’t forget to add links to your various social media profiles on your coming soon page. When people are intrigued by a brand, they tend to follow them on social media so they can stay in the loop. Including social buttons on your pre-sell page means you’ll have more opportunities to connect to potential customers and build trust.
When you consider that 51% of the global population uses social media, this tactic makes sense. You want to make your brand as accessible as possible, and websites like Facebook, Twitter, and YouTube get billions of visitors every month.
Create a Sense of Urgency
Finally, you can get more value from your coming soon page by adding a sense of urgency. Fear of missing out (FOMO) is a marketing strategy that usually applies to direct purchases, but it can also apply to experiences.
For instance, adding an email subscription form to your coming soon page is a great start. But you can amplify the impact by including a launch countdown timer that encourages visitors to sign up for special news updates and future offers before it’s too late.
Research shows that 69% of millennials experience FOMO. However, when you look at all consumers, 60% of people have reported making a purchase because they didn’t want to miss out on a deal or experience. So if someone is on the fence about signing up or engaging with your brand, creating a sense of urgency could inspire them to take action.
Back to You
There are plenty of opportunities to grow your business with a coming soon page. The tips outlined today will help you create a well-rounded page that builds excitement, encourages signups, and gives you the chance to build rapport with potential customers.
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