Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus It’s bringing data and logistics expertise to the luxury retailer. steve dent Updated Fri, Jul 5, 2024 ASSOCIATED PRESS Amazon changed the face of retail over the last 20 years but has failed miserably to make inroads in the luxury goods market. … Continue reading Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus
Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy
Threads globalizes keyword search, takes aim at Twitter Radek Zielinski / Last Updated: Nov 30, 2023 Threads, Meta Inc.’s emerging rival to Twitter, has expanded its keyword search feature to all markets where the app is currently available, according to a Nov. 30 TechCrunch report. The move signals Threads’ increasing competitiveness with Twitter as … Continue reading Threads globalizes keyword search, takes aim at Twitter
Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy
Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’ by Dave Morgan , Featured Contributor, February 9, 2023 The video ad currency gauntlet has been thrown. I spent a good portion of (February 13, 2023) at NBCUniversal Advertising’s third annual technology conference, One23 — what TransUnion’s strategy vice president, Frans Vermeulen, aptly … Continue reading Multicurrency Debate Takes Main Stage At The ‘Nerdy Upfront To The Upfronts’
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2% by Wayne Friedman , December 2, 2022 Steep cord-cutting by pay TV subscribers in the third quarter continued at nearly the same rate as in the second quarter — down 6.2%, according to MoffettNathanson Research estimates. The third quarter witnessed a decline of 655,000 subscribers versus … Continue reading Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
The Sonos One SL is a microphone-free version of its most accessible speaker For people who don’t care about voice assistants. N. Ingraham It’s been about two years since Sonos released the One, its first speaker with built-in microphones for Alexa and, much later, Google Assistant support. The One was essentially an upgraded … Continue reading Sonos’ Black Friday sale takes 20 percent off its soundbars and smart speakers
By Sam Becker October 27, 2022 Amazon reported mixed Q3 earnings on Thursday, and Wall Street did not respond kindly. The online retail giant said revenue was $127.1 billion, an increase of 15% year-over-year, but net income fell to $2.9 billion, compared to $3.2 billion a year ago. Notably, Amazon’s fourth-quarter … Continue reading Amazon stock takes a beating amid lower profits and weak guidance for the holiday season
