AI Takes Leap With Stargate As President Trump Prepares US For Change by Laurie Sullivan , Staff Writer @lauriesullivan, January 21, 2025 Softbank, OpenAI, and Oracle plan to form a joint venture called Stargate. Additional companies could join in. This should not come as a surprise. Many of the tech titans sat behind No. 47 as … Continue reading AI Takes Leap With Stargate As President Trump Prepares US For Change
Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers
Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, November 29, 2024 Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales — representing $3.6 billion in online spending via mobile, up 10.5% year-over-year (YoY), according to data released Friday. Marketers looking to buy additional media might want … Continue reading Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
November 21, 2024 X’s former head of global affairs takes job with Musk rival Sam Altman Nick Pickles will be the chief policy officer for Sam Altman’s Tools for Humanity. BY Reuters Nick Pickles, the former head of global affairs at Elon Musk’s social media platform X, is joining forces with one of Musk’s rivals, … Continue reading X’s former head of global affairs takes job with Musk rival Sam Altman
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket. Mike Pastore on September 27, 2024 The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes … Continue reading U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus It’s bringing data and logistics expertise to the luxury retailer. steve dent Updated Fri, Jul 5, 2024 ASSOCIATED PRESS Amazon changed the face of retail over the last 20 years but has failed miserably to make inroads in the luxury goods market. … Continue reading Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus
Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy
Threads globalizes keyword search, takes aim at Twitter Radek Zielinski / Last Updated: Nov 30, 2023 Threads, Meta Inc.’s emerging rival to Twitter, has expanded its keyword search feature to all markets where the app is currently available, according to a Nov. 30 TechCrunch report. The move signals Threads’ increasing competitiveness with Twitter as … Continue reading Threads globalizes keyword search, takes aim at Twitter
Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy
