beverages Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation by Steve Ellwanger , July 19, 2022 Pioneer kombucha brand Synergy is differentiating itself for first-time kombucha users by calling out the “raw” nature of its probiotic-rich beverages. That message is being delivered via creative from the Giant Spoon agency in which people are seen … Continue reading Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation
By Connie Lin June 30, 2022 The Boring Company, Elon Musk’s infrastructure startup, is charging full speed ahead in Las Vegas. On Thursday, it debuted the first passenger station within its network of subterranean roads, 40 feet below the heart of Sin City. First opened in the spring of 2021, Boring’s Las Vegas loop runs … Continue reading The Boring Company takes Las Vegas: Elon Musk’s underground tunnels expand beneath Sin City
By Shalene Gupta June 29, 2022 Job hunting can be painful. In addition to the hours spent writing cover letters and preparing for interviews, the process usually comes with a hefty side serving of rejection. In a recent survey of 1,000 job applicants, recruiting platform Joblist delved into the psychology around job … Continue reading This is how many rejections it takes before job seekers lose confidence
Tesla pledges to fix Australian state’s power woes And if Tesla can’t install 100MWh of batteries in 100 days, the system will be free. D. Cooper @danielwcooper March 10th, 2017 Roberto Baldwin Lyndon Rive, co-founder of Solar City and head of Tesla’s energy division, believes that his company could fix an Australian state’s energy woes … Continue reading Atlassian co-founder takes big step toward shutting down Australia’s coal power
By Jared Spataro April 03, 2022 Over the past two years, a lot has changed about the ways we work. According to Microsoft’s latest Work Trend Index, even the “why” of work has shifted, as employees now have great expectations when it comes to what they get out of work and what they’re willing … Continue reading Getting the hybrid workplace right takes ‘radical intentionality’
Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with. Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia
Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web
Daniel Burrus January 10, 2022 What defines an “extraordinary” individual? To you, is that someone who saves lives, like a doctor or first responder? How about an entrepreneur who completely transforms our lives for the better, like Steve Jobs or Elon Musk? Maybe it is something much simpler than that, such as a friend or … Continue reading A Truly Extraordinary Leader Takes a Profit and Leaves a Mark
The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates
Achim Nowak August 4, 2021 We worship at the altar of confidence. That wonderful We can do this mindset. The confidence that begets I want to conquer the world with you and follow you to the moon. It moves you up the corporate ranks real fast. It is the energy of possibility. It’s sexy. Until … Continue reading When Confidence Takes an Ugly Turn
