Tag Archives: Takes

B2B software marketing takes a turn with consolidation of review sites

Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore ,   January 30, 2026   The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites

Oxford Casino takes Maine to court over allowing tribes to operate iGaming

Oxford Casino takes Maine to court over allowing tribes to operate iGaming Sophie Atkinson     Suswati Basu       The Oxford Casino, based in Maine, has filed a federal lawsuit which challenges “efforts to grant a monopoly on online casino-style gambling (“iGaming”) to four specially selected Indian Tribes.” This comes after Governor Mills, … Continue reading Oxford Casino takes Maine to court over allowing tribes to operate iGaming

Coalition for Prediction Markets takes out full page advert in Washington Post

Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson   Suswati Basu     The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post

Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit

January 22, 2026 Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit  span>span]:whitespace-nowrap”>Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand [it has] spent the last 50 years building.”  In a lawsuit filed in … Continue reading Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit

What it takes to future-proof your brand’s digital experience

AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal   January 13, 2026   AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience

Amazon takes aim at data silos and lengthy workflows with Quick Suite

Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025   Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite

Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales

May 21, 2025 Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales BY Sarah Bregel Sales at retail giant Target took a dive during the first three months of 2025 and executives have indicated that boycotts over its rollback on diversity, equity, and inclusion (DEI) practices are at … Continue reading Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales

Databricks takes aim at marketers with new platform for data and AI

Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025       Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI

‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy

February 26, 2025 ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy The Houston startup’s new and improved lander, Athena, is carting NASA and commercial payloads for a lunar cellular network, extreme mobility, and search for sustainable resources. BY Susan Karlin It’s been a year since Intuitive Machines (IM) made history with the first … Continue reading ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy