Tag Archives: Takes

SEO Strategy for SMEs and How Long It Takes to Pay Off

Peter Navarro January 6, 2021 If you’ve just started optimizing your website for search engines and are wondering how long it takes for SEO to show results, in this post I’ll tell you the whole truth. For starters, there are two things to keep in mind: SEO is like going to the gym. You need … Continue reading SEO Strategy for SMEs and How Long It Takes to Pay Off →

Why Your Demand Gen Takes the Skill and Patience of a Gardener

Skills Development

Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield. 5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener →

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Affiliate Marketing

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike →

Discover MarTech takes a deep dive into digital transformation

Digital Transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation →

SEO Takes Time and Patience

SEO Strategy

Jeffrey Mirro — April 10, 2020 Search engine optimization (SEO) can take a long time to produce positive results. Some of the alternatives to SEO include PPC (pay-per-click) campaigns and social media marketing. These alternatives can definitely produce results quicker, but are they better? Alternatives to SEO Pay-Per-Click Pay-per-click (PPC) marketing is one way of … Continue reading SEO Takes Time and Patience →

A Successful Career in Graphic Design: What It Takes

Career Development

Freddy Muriuki — February 28, 2020 Want to create a successful career in graphic design? If that’s a definite yes, you’ll love today’s post. In a few paragraphs, we go over the areas you must cover to become the kickass graphic designer employers love. Whether you are a freelancer or want to work for the … Continue reading A Successful Career in Graphic Design: What It Takes →

Competitive Analysis On Amazon Takes A Turn

Amazon Reviews

Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn →

Preparing college students for the marketing profession takes commitment and planning

Education

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019 Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning →

What to Do After a Redesign When Your Traffic Takes a Nosedive

Traffic Generation

Jonathan Bentz — November 7, 2019 Follow @jonathanbentz AndyFaeth / Pixabay Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it … Continue reading What to Do After a Redesign When Your Traffic Takes a Nosedive →

It Takes More Than Data To Improve The Customer Experience

Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience →