Tag Archives: Takes

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which  the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018   Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan  @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Making a Commitment to Digital Transformation Takes More Than You Think

Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think

When Your Business Takes Off: Tips for a Fast Growing Company

Eyal Lifshitz — February 8, 2018 Follow @eyallifs — February 8, 2018 Mediamodifier / Pixabay The months, even years, after launching a small business can be uneven, unpredictable and slow. But that could change — fast. Suddenly, you have more customers, more demand, more revenue. Your business is taking off. This is great news, of … Continue reading When Your Business Takes Off: Tips for a Fast Growing Company

It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

By Heba Hosny  September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]