Tag Archives: Takes

Why Your Demand Gen Takes the Skill and Patience of a Gardener

Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield.  5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike

Discover MarTech takes a deep dive into digital transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation

Competitive Analysis On Amazon Takes A Turn

Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan  @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019  Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning

It Takes More Than Data To Improve The Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan  @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience