Tag Archives: Takes

Discover MarTech takes a deep dive into digital transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation

Competitive Analysis On Amazon Takes A Turn

Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan  @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019  Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning

It Takes More Than Data To Improve The Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan  @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis  @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests