Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore , January 30, 2026 The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites
Tag Archives: Takes
Oxford Casino takes Maine to court over allowing tribes to operate iGaming
Oxford Casino takes Maine to court over allowing tribes to operate iGaming Sophie Atkinson Suswati Basu The Oxford Casino, based in Maine, has filed a federal lawsuit which challenges “efforts to grant a monopoly on online casino-style gambling (“iGaming”) to four specially selected Indian Tribes.” This comes after Governor Mills, … Continue reading Oxford Casino takes Maine to court over allowing tribes to operate iGaming
Coalition for Prediction Markets takes out full page advert in Washington Post
Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson Suswati Basu The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post
Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit
January 22, 2026 Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit span>span]:whitespace-nowrap”>Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand [it has] spent the last 50 years building.” In a lawsuit filed in … Continue reading Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit
What it takes to future-proof your brand’s digital experience
AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
Amazon takes aim at data silos and lengthy workflows with Quick Suite
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025 Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite
Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales
May 21, 2025 Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales BY Sarah Bregel Sales at retail giant Target took a dive during the first three months of 2025 and executives have indicated that boycotts over its rollback on diversity, equity, and inclusion (DEI) practices are at … Continue reading Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI
‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
February 26, 2025 ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy The Houston startup’s new and improved lander, Athena, is carting NASA and commercial payloads for a lunar cellular network, extreme mobility, and search for sustainable resources. BY Susan Karlin It’s been a year since Intuitive Machines (IM) made history with the first … Continue reading ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
5 hot takes on reinventing old age as a concept
February 15, 2025 5 hot takes on reinventing old age as a concept We have reflected long and hard on many subjects, but no one really paid attention to population aging until about the 1930s. BY Next Big Idea Club James Chappel is an associate professor of history at Duke University and a senior fellow at … Continue reading 5 hot takes on reinventing old age as a concept