Tag Archives: Takes

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat

Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat →

Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success

March 19, 2026 Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success BY Jude Cramer It’s a tough time out there for creatives. Whether you’re a writer, director, actor, or artist of any kind, the world is short on opportunities—particuarly the kind that pay. But … Continue reading Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success →

B2B software marketing takes a turn with consolidation of review sites

Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore ,   January 30, 2026   The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites →

Oxford Casino takes Maine to court over allowing tribes to operate iGaming

Oxford Casino takes Maine to court over allowing tribes to operate iGaming Sophie Atkinson     Suswati Basu       The Oxford Casino, based in Maine, has filed a federal lawsuit which challenges “efforts to grant a monopoly on online casino-style gambling (“iGaming”) to four specially selected Indian Tribes.” This comes after Governor Mills, … Continue reading Oxford Casino takes Maine to court over allowing tribes to operate iGaming →

Coalition for Prediction Markets takes out full page advert in Washington Post

Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson   Suswati Basu     The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post →

Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit

January 22, 2026 Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit  span>span]:whitespace-nowrap”>Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand [it has] spent the last 50 years building.”  In a lawsuit filed in … Continue reading Patagonia takes drag queen Pattie Gonia to court in trademark infringement lawsuit →

What it takes to future-proof your brand’s digital experience

AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal   January 13, 2026   AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience →