Brad Jefferson, November 26, 2014 With the holidays fast approaching, small business owners are looking for ways to market their business during the busiest time of the year. Celebrating its fifth year on November 29, Small Business Saturday helps businesses kickstart the holiday season with a focus on shopping local and welcoming … Continue reading Three Ways to Take Small Business Saturday Up a Notch with Video
Tag Archives: Take
Should Marketing or Sales Take the Lead in Lead Generation?
By David Dodd, Published November 12, 2014 Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales environment, the most significant of which has been the emergence of empowered buyers. Business buyers now have easy access to a … Continue reading Should Marketing or Sales Take the Lead in Lead Generation?
Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
By Katherine Buchholz, Published November 7, 2014 Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $ 68 billion annually on ads to generate those sought-after calls. Yet … Continue reading Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
13 Steps to Take Your Content Promotion to the Next Level
By Jimmy Daly, Published November 3, 2014 Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts – no matter how great they are – need to be effectively promoted on social media, with email marketing and in real life. Here … Continue reading 13 Steps to Take Your Content Promotion to the Next Level
How To Take The Friction Out Of Email Address-Change
by Loren McDonald, September 18, 2014 In my previous Email Insider, “’Mom, All I Want is to Change My Email Address,’” I outlined the often frustrating and annoying process of updating my email address on dozens of work-related subscriptions. Here, I’ll outline some best practices that can help you reduce the number of subscribers you … Continue reading How To Take The Friction Out Of Email Address-Change
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his … Continue reading Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
What Does It Take To Generate “Total Customer Satisfaction”?
Let’s assume that you are a member of the leadership team for your organisation. Circumstances are such that you decide that your organisation needs to focus on customers and generate “total customer satisfaction” on the assumption that satisfied customers buy more of your stuff at higher prices thus generating higher profits. How would you go … Continue reading What Does It Take To Generate “Total Customer Satisfaction”?
Parents in money classes; pur kids get $200 in college savings
Like many busy moms of young kids, Sylvia Suarez never thought too much about college for her two boys, much less saving for it. College simply seemed a long way off. Until this school year. Under a pilot program at Tahoe Elementary School in Sacramento, Suarez got the motivation – and free cash – to … Continue reading Parents in money classes; pur kids get $200 in college savings
Conversion Optimization Steps Every Marketer Needs to Take in 2014
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are … Continue reading Conversion Optimization Steps Every Marketer Needs to Take in 2014
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