Tag Archives: Surveys

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

7 Best Ways to Obtain Your Contactless Customer Feedback and Satisfaction Surveys [Infographic]

Feedback Management

Chanakya Kyatham — May 21, 2020 The global crisis of the Coronavirus disease has been the bane to businesses and organizations all across the world. It’s not only in terms of providing the best services but also in terms of obtaining customer feedback and surveys. Before the lockdown was announced along with strict measures of … Continue reading 7 Best Ways to Obtain Your Contactless Customer Feedback and Satisfaction Surveys [Infographic] →

Employee Pulse Surveys: What They Are and Why They Matter

Surveys

Kellie Wong — April 12, 2020 Pulse surveys seem to be everywhere these days; think of how many times you’ve been asked to take a short survey online. Pulse surveys have become an integral part of the employee experience and an organizational must-have. Most HR professionals agree that pulse surveys are an increasingly valuable tool … Continue reading Employee Pulse Surveys: What They Are and Why They Matter →

Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms?

Employee Engagement

Jody Ordioni — November 19, 2019 Follow @https://twitter.com/Brandemix Most of the employers measure employee engagement levels using traditional surveys in a hope to use the analysis of these surveys in improving employee productivity and reducing employee turnover. However, these surveys are not always reliable as they fail to tell anything of utmost importance about the … Continue reading Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms? →

The pitfalls of surveys and other data traps that could be hurting your marketing

Surveys

Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing →

Employee Satisfaction Surveys: How to Keep Teams Happy and Thriving

Employee Satisfaction

Sara Staffaroni — May 15, 2019 — May 15, 2019 niekverlaan / Pixabay Employee satisfaction surveys are becoming common practice in companies that want to be at the top of their industry. That’s because it’s no longer enough for employees to simply show up for work, they have to also be satisfied and engaged with … Continue reading Employee Satisfaction Surveys: How to Keep Teams Happy and Thriving →

AI-powered surveys: Hyped or helpful?

Artificial Intelligence

Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. Mark Szabo on April 17, 2019 For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents … Continue reading AI-powered surveys: Hyped or helpful? →

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