Rachel Bartee — July 9, 2017 — July 9, 2017 Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one … Continue reading How to Create Perfect Surveys for Better Customer Care
Steve Rossetti — June 5, 2017 — June 5, 2017 Regardless of industry, over the course of your career you’ve likely been asked to complete an employee survey at least once. Perhaps it was nerve-wracking, or maybe it was confusing and unclear, but when conducted properly, employee surveys really do work. They hold the power … Continue reading How to Create Effective Employee Surveys
Nicholas Klisht — May 25, 2017 Follow @nklisht— May 25, 2017 “We already have a great culture!” We’ve had many conversations with organizations and leaders about the pros and cons of using employee engagement surveys and company culture assessments. The standard reply we’ve received from leaders is that their culture is already “great”. This is … Continue reading 3 Hidden Benefits of Employee Engagement Surveys
Kristen Dunleavy — April 17, 2017 Follow @KristenWritesIt— April 17, 2017 Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices … Continue reading 12 Best Practices for Creating Effective Surveys
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
by Miguel Conner February 18, 2016 Follow @qsampleFebruary 18, 2016 Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar … Continue reading Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]
by Miguel Conner January 18, 2016 Follow @qsampleJanuary 18, 2016 Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s … Continue reading 12 Sage Tips To Optimize Mobile Surveys [Infographic]
by Richard Shapiro December 10, 2015 Follow @RichardRShapiroDecember 10, 2015 Everyone receives a request to complete surveys almost daily. Some contain only one question. Others have questions within questions. Frequently, customers don’t participate in a survey because they hear their grandmother telling them “if you don’t have anything nice to say, don’t say anything at … Continue reading Surveys: The Truth or Not The Truth
by Alex Birkett December 1, 2015December 1, 2015 Show a landing page to a panel of experts and ask them what’s wrong with it – everyone will have an answer. Oh yes, everyone will have an answer. But how cohesive are these answers? How accurate? How actionable? Turns out, even if the panel consists of … Continue reading How To Use On-Site Surveys to Increase Conversions
Ringo NishiokaJune 12, 2015 Are you getting the employee participation you want from your job satisfaction surveys? Trust in Leadership Do your employees trust the leadership team? Last week I shared my beliefs on why I think employees should fill out employee job satisfaction surveys and this is part deux on the same topic. When … Continue reading Trust in Leadership and Employee Surveys
